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Case Code: LDEN154
Case Length: 12 Pages 
Period: 2011-2019   
Pub Date: 2020
Teaching Note: Available
Price: Rs.300
Organization : Self-owned
Industry :Energy
Countries : India
Themes: Entrepreneurship/ Environmental Sustainability/ Business Models/ Sustainable Innovation
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
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Leadership & Entrepreneurship

CleanMax Solar-Promoting Clean Energy and Sustainability

 
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EXCERPTS

THE SOLAR ENERGY INDUSTRY IN INDIA

 

India had a huge potential for the generation of solar energy given its vast land area receiving four to seven kWh of average solar incident per sq. m per day, and was capable of producing 5,000 trillion kWh energy per year. The conversion of solar radiation into energy and electricity had the possibility of meeting the energy needs (such as power, heating, and cooling) of urban and rural populations. Since solar energy sources were abundantly available, it was a secure source of energy from an energy security viewpoint..

 
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CHALLENGES FACED BY THE ROOFTOP SOLAR COMPANIES

Rooftop solar companies faced two major challenges – the net metering policies and the reduction in prices. The net metering policies were essential for the rooftop solar companies and for those industries which had installed the rooftop solar systems. These policies ensured that whenever there was less energy requirement from the end user, the surplus energy or power would be fed back to the grid and be compensated for...
 

CLEANMAX SOLAR’S SOLAR ENERGY SOLUTIONS

CleanMax Solar operated and worked with two business solutions to cater to the various categories of solar energy consumers...
 

OPEX MODEL (BUILD-OWN-OPERATE)

CleanMax Solar was one of the pioneers of the ‘Energy Sale’ model in the Indian solar industry in 2012 when it introduced its OPEX Model. The OPEX Model was suitable for C&I customers who had financial constraints in investing for the entire solar project as the upfront capital investment was done by CleanMax Solar...
 

ON-SITE SOLUTION

The On-Site solar energy solution had the ‘pay-as-you-go’ feature in which the customer paid for the energy consumed. There was no investment on the customers’ part and the solar electricity ..
 

OPEN ACCESS SOLAR FARM SOLUTIONS

CleanMax Solar had open access solar farms at specific locations which were installed, owned and operated by the company. CleanMax Solar’s clients had power supplied to their industries or locations..
 

CAPEX MODEL (ENGINEERING, PROCUREMENT, CONSTRUCTION)

In the CAPEX Model, CleanMax Solar undertook the installation of the solar plant. The investment for the solar plant was made by the client and the company..

CUSTOMER DELIGHT AT CLEANMAX SOLAR AND CSR INITIATIVES

Customer delight, excellence, and sustainability were paramount to CleanMax Solar’s vision of “To be a sustainability partner of choice for corporates” ...

ROAD AHEAD

With the rising costs of electricity from the grid, it was expected that a large number of C&I customers would migrate to solar power. But as the C&I rooftop customers were limited in number and fewer than the utility-scale segment, ..

EXHIBITS

Exhibit I: Various Awards Won by CleanMax Solar
Exhibit II: Revenues of CleanMax Solar from 2016 to 2018 (In Rs Billions)
Exhibit III: Solar Power Projects Undertaken by the Government of India and their Capacities
Exhibit IV: Private Solar Companies in India